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Kelly McDonald
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Diversity and Marketing Segmentation Expert; Acclaimed Author, How to Market to People Not Like You

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Fee Range:
$15,001 - $25,000

Business & Innovation | Colleges & Universities | Diversity & Inclusion | Lifestyle

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Kelly McDonald Keynote At NSA 2015

Kelly McDonald

Changing Demographics

Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine's list of "26 Hot Speakers".

Kelly is the author of How to Market to People Not Like You and has been featured on CNBC, in BusinessWeek, on and on Sirius/XM Radio. As a top advisor to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance.

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  • "Kelly's understanding of customers today – and customers tomorrow – is impressive."

  • "[Kelly] takes a complete look at business and helps business owners identify the necessary steps they need to keep their companies healthy and relevant to the different needs of diverse customers. That's what is required for business survival today."

  • "Kelly's knowledge about diverse market segments is unparalleled. We've brought her in time and again for corporate training, video and e-learning, and numerous presentations to our agents in the U.S."

  • "We are deeply committed to reaching diverse customer segments and Kelly knows exactly how to help us do that."