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Matt Sweetwood

CEO, beBee USA; Social Media and Photography Contributor, Fox News, CBS, and WPIX TV

Travels From:
New York
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Business | Education | Inspirational & Motivational | News & Media

Matt Sweetwood is the US CEO of beBee, a new professional social network with over 11 million worldwide users. He is well known for his innovative and transformative ideas as a marketing, social media, and business consultant. He has experienced professional and personal success as an award-winning marketer and as president of Unique Photo, through his reinvention of the modern camera store.

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How to Use Social Media to Build Your Personal Brand an ...

Using Social Media to Build Your Business and Personal ...

Matt Sweetwood is well known for his innovative and transformative ideas in marketing, social media, and business development. Matt is currently USA President and CEO of beBee, the exciting new professional social network. He served as President of Unique Photo®, NJ’s premiere Camera Store for 28 years. Matt has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store photography education program. However, by far, his greatest achievement is having raised five successful children to adulthood as a single dad. He is the creator of the Man-Up Project, helping other men though fatherhood and life.
He is a frequent contributor to news and media in the social media, photography, business, ethics, politics and parenting arenas. He has appeared regularly on Fox News, NBC Today Show, CBS News, PIX11, and other high-profile TV programs. He is also regular contributor to The Huffington Post, The Good Men Project, Digital Imaging Reporter and Entrepreneur.

There’s no shortage of information on what it takes to make a great leader and plenty of information on what it takes to be a great parent. And maybe there aren’t many folks who have figured out how to be great at either. I have spent most of my adult life aspiring to both. I am the single and sole parent of five children for over 19 years since their mother left us. And now I am a leading advocate for single dads everywhere. My thoughts can be seen in my regular contributions to The Good Men Project and The Huffington Post. I was also the president of NJ’s largest camera store and photographic supply company, for over 28 years, until I recently sold that business. I have been credited with reinventing the modern camera store and my thoughts on business and leadership can be found on Entrepreneur, LinkedIn Pulse and beBee as multi-featured writer. It’s occurred to me, that maybe the skills of being a great parent and a great leader aren’t that far apart. What if they are actually the same thing?


Through telling the story of how I raised five successful children to adulthood on my own, as a single dad after their mom left us, I give an inspirational and motivational talk on how spirituality enters our life – sometimes when we least expect it but usually when we need it most. We just need to be open to receive it as it guides us to find the purpose in our life. How can you learn to be open to growing spiritually and find YOUR purpose in life?


Today over 65% of companies use social media to hire. Did you know that in addition to LinkedIn and beBee, Facebook serves an important role for any job seeker? Companies today look at prospective candidate’s social media accounts during the hiring process. They do it not only to ensure candidates meet their moral codes but also to see their ability to communicate and what kind of following they will bring to them. Social Media is the best way to build your personal brand, distinguish yourself from other job candidates, and give yourself the confidence you need to get the job you always wanted. Whether you are a social media expert or have never used social media, I discuss and teach how popular platforms such as LinkedIn, beBee, Facebook, Twitter, and Instagram work, and some tricks to grow both following and interaction. I show some simple steps to build your personal brand right away. Walk into your next job interview with a big social media following, a powerful personal brand, and the confidence that will get you hired.


Do you feel like you have fallen behind in the social media world? Are you unsure of how to use social media for your business? Should I have Facebook friend or business page? What do I do with my personal page? How do I make all of this work for me? You know you have to use social media if you want to be successful. I’ll show you how easy it is to use social media and a dual brand strategy to build your presence and grow your business. In this seminar, I share some BIG secrets I have discovered on how to be a social media power user. And how a non-famous person can get himself or herself into the top 1% of of all social media users!


Facebook, Twitter, Instagram, LinkedIn, beBee, Security, Privacy and how to get your customer’s or client’s attention are all covered. You’ll come away from this workshop with the skills and knowledge necessary to build your own powerful brands and be someone who knows how to use social media!


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