Fascinating ideas, whipsmart research, and passionate action" shaken and stirred with a tangy slap of inspiration " this is Sally Hogshead. Sally is the Chief Fascination Officer of Fascinate, Inc., and the creator of The Fascination Advantage personality test" the world's first measurement of exactly how a person fascinates. Using her science-based system, she teaches how to instantly persuade and captivate in a world with a 9-second attention span.
Described as "the marketing mistress of fascination" who has "changed the face of North American advertising," Sally is an international keynote speaker for some of the world's most prestigious events. She frequently appears in national media including NBC's Today Show, the New York Times and an episode of the reality TV show Making It Big dedicated to Sally's leadership and creativity.