Watts Wacker is one of the most celebrated and influential minds in modern business: lecturer, bestselling author, political commentator and - one of the world’s most respected futurists since 1986.
By embracing the essence of being and becoming, his unique ability to question the past, future and present has made him a world-renowned professional speaker, consultant and futurist for the past 30 years.
His uncommon versatility and vision have allowed him to consult the world’s top corporations and organizations to navigate the sea of change that is taking hold in the new millennium. Watts was the Futurist at SRI International (the legendary Menlo Park think tank) and spent 10 years as the resident Futurist at Yankelovich Partners. He is heralded as one of the best storytellers alive today.
Millennials see the latest version of a smart phone
as having more status than owning a car. Even Baby
Boomers (who already have all the ‘stuff’ one could
ever imagine) are seeing that being in attendance at
key “events“ has more impression than a super-duper
car. The Epoch of consumption reached its acme
in the 1970s.
25 years ago there was not a single business school
or college university economics department that had
a tenured professor of Behavioral Economics. Today
they all have several. “Behavior” is now a science onto
itself. As various disciplines mashed-up, ”behavior
+ economics” was born as a discipline. Behavioral
Economics has proven that there is something in life
called a “fairness factor”. People do not make all of
their personal economic decisions to maximize their
Neuroscience will be a new wave. The dominate
science in the ‘Industrial Era’ was chemistry, during
the ‘information era’ it was physics and today it is
biology (especially the brain). Artificial reality is now a
given. Moore’s Law just keeps rocking along. Artificial
intelligence is hard to bet against… and I haven’t even
brought up cloning yet.
Ever thought about having the right to vote against
someone as opposed to voting for someone? Literally
taking a vote away from someone. People will engage
the political process in a greater degree over the next
20 years. The 2 party system (in America) may have
seen it’s best days (I have been saying this long before
“super-celebrity candidates” have shown up).
Business is now outside the bounds of law. Laws do
not get created to keep up with the pace of business.
And, who really knows what Google is, let alone does.
Google is a ‘lawless company’. Water will be a huge
issue. New allies will reorder things. Australia had spent
it’s entire existence being seen as relevant to the West.
No more: Australia has “turned east”. Brazil’s biggest
trading partner is China. Does anybody still think that
terrorists will not detonate a dirty bomb?
A company can no longer differentiate themselves
by what they do. They must differentiate themselves
by who they are.
Every person is a content creator and a broadcaster.
“I am the media.” – Watts Wacker