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Ben Parr: How to Win Attention and Influence People

Ben Parr

(original source LA Times)

“How do people become seen as experts? This was the question posed by an acquaintance who had become enraged by a peer’s expert status. Was it media laziness that had boosted the rent-a-quote’s profile? The number of Twitter followers, maybe?

My acquaintance clung to the perhaps idealistic view that an expert should be judged by one thing: his or her work.

The author of a new book, “Captivology: The Science of Capturing People’s Attention,” would say this is hopelessly naive.”

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