ExpoMarketing and kathy ireland Exhibits Make Big Splash at Licensing ExpoKathy Ireland
LAS VEGAS–(BUSINESS WIRE)–On the heels of the recent announcement by kathy ireland® Worldwide and ExpoMarketing Group of their partnership to launch kathy ireland® Exhibits by ExpoMarketing, the two companies made a big splash on the show floor at last week’s Licensing Expo in Las Vegas.
In a hall packed with more than five thousand brands and hundreds of exhibits, the kathy ireland® Exhibits booth stood out and drew significant crowds throughout the duration of the Expo, thanks to its innovative luxury design elements, eye-catching graphic presentation and a spacious and inviting layout.
“What better way to demonstrate our capabilities than with a truly memorable and eye-catching exhibit at one of the largest licensing trade shows in the world,” said Lisa Bertaina, President of ExpoMarketing. “We fully understand that when it comes to branding and putting your best foot forward on business interactions, your trade show presence makes a statement about every aspect of your organization. We are so very proud to be partnering with Kathy and kathy ireland® Worldwide, who, like ExpoMarketing, have a core passion for helping other businesses succeed. If the steady traffic and enthusiastic responses we received for our booth this year are any indication, our presence at the Licensing Expo this year has captured that spirit of collaboration and demonstrates what we can do for other organizations looking to make a memorable statement.”
“Lisa and the entire team at ExpoMarketing are extraordinary leaders in every aspect of trade show design and presentation and that was on full display at Licensing Expo last week,” said Kathy Ireland, CEO and Chief Designer ofkathy ireland® Worldwide, and one of the world’s most successful entrepreneurs. “What we demonstrated with our exhibit at this year’s show is just one example of our capabilities. The word ‘genius’ is frequently overused, but in this case, it is well deserved. Our ExpoMarketing team actually raises the ‘genius’ bar to a new level of brand-boosting presentation. We’re excited to be able to offer such groundbreaking, one-of-a-kind exhibit options help other businesses succeed.”
kathy ireland® Worldwide President and COO, Stephen Roseberry reported that, “This year’s License Expo was the most successful in our company’s history. Retailers and manufacturers were actively seeking relationships with our brand. Our exhibit attracted clients in a powerful way.”
kiWW® is listed as the 31st most powerful brand globally by License Global Magazine, with annual merchandise sales of $2.5 billion, according to Forbes Magazine.
kathy ireland Exhibits by ExpoMarketing offers a full range of exceptional exhibits, created by world class designers working in synergy with client company marketing teams and constructed with detail-oriented professionalism and finesse. The signature line of trade show exhibits is designed to creatively embody the confidence, ambition and originality of the businesses they represent.