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Facebook “Embeds,” Russia and the Trump Campaign’s Secret Weapon

Brad Parscale
 

By Lesley Stahl (original source CBS News)

“Tonight you will hear from the man President Donald Trump appointed as his 2020 re-election campaign manager. His name is Brad Parscale, and he got the job because – as we first reported in October – Parscale was the president’s secret weapon in his 2016 run for the White House.

42-year-old Parscale was one of the campaign’s top decision-makers, operating largely out of public view. He was hired to run the digital team, but over time he came to oversee advertising, data collection and much of the fund-raising. He says his main task was competing with the Clinton Campaign’s huge advantage in money and tv ads. What he decided to do was turn to social media, most importantly to Facebook.”

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