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How a loss can still be a win for presidential hopefuls

Frank Luntz

(Original source CBS News) 

“For many Republican presidential hopefuls, losing could still mean winning.

If they can stay in the race, there’s a lot to gain beyond the party’s nomination — like cashing in with lucrative TV deals and opportunities to sell some books along the way, reports CBS News correspondent Julianna Goldman.

Mike Huckabee won the Iowa caucuses in 2008 and scored his own cable show. He’s running again this year.”

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