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Obama Turns to Nontraditional Media

Jen Psaki

By Jen Psaki (Original source US News)

“PRESIDENT BARACK OBAMA is showing why his PR strategy of bypassing the mainstream media is effective and smart. It’s not pleasant for the White House press corps or other traditional journalists to acknowledge it, but the president’s focus on getting out his message through nontraditional media is working well, as least from his point of view.

The latest example of Obama’s detour around the mainstream media was his news-making interview, released Monday, with comedian Marc Maron on the podcast “WTF.” Obama said a white gunman’s killing of nine African-Americans at a church in Charleston, South Carolina, last week showed the depth of racism that still exists in the United States.

“Racism, we are not cured of it,” the president said in the interview conducted in Maron’s Los Angeles garage. “And it’s not just a matter of it not being polite to say ‘nigger’ in public. That’s not the measure of whether racism still exists or not. It’s not just a matter of overt discrimination. Societies don’t, overnight, completely erase everything that happened 200 to 300 years prior.”‘

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