Success Into SignificancePeter Diamandis
(Tech Blog) – This blog is about achieving “significance” during exponential times.
Significance is the feeling that your life (and your work) has had a meaningful and lasting impact.
And today, during these exponential times, that impact can be greater than any time in history.
Significance Over Success – Choosing Your Target
Too many people spend their whole life on a treadmill striving for financial success and/or fame.
People often take a job or start a company because they think it’s a quick way to get rich or get noticed, i.e. to be successful.
Throughout my career, whenever I’ve started a company just to make money, it’s been a mistake. Starting any successful company is always hard work, and if my heart isn’t in it, the effort becomes hard, unfulfilling work, and I give up before the job is done.
On the flip side, when I start a company to solve a problem truly important to me, one that excites me, even if the solution takes 10 years, every one of those 10 years are well spent – educational and fulfilling.
When given a choice to prioritize significance (meaningfulness) over success (financial or otherwise), take it.
The question is, how do you choose your focus?
Identifying Your Target – Peter’s Law #29
First, you need to ask yourself who you want to positively impact.
Which groups (people or causes) do you care most deeply about? Where do you want to leave a lasting legacy?
Simply put — to whom do you want to be a hero?
Once you pick a “who,” then focus on the “what.”
I often talk about finding your passion. The truth is, it’s more about finding and sustaining emotional energy.
What I mean is solving something you hate (despise) can be as powerful as doing something you love. On the positive side, what are you unreasonably excited about? What can’t you go a whole day without talking to someone about? What opportunity (that nobody else seems to understand) makes your heart race?
On the negative side, what aggravates you the most? I mean, what really, really pisses you off? Why shouldn’t this thing exist, and how could you envision a better world without it?
Here’s an exercise:
Write down the top three items you are most excited about, or most piss you off (that you want to solve).
For each of the problems you’re considering, score them as follows:
ASSESSMENT QUESTIONS (Score 1-10)
Now, add up your scores and identify the idea with the highest score.
This is your winner, for now. Does this one intuitively feel right to you?
One final fit test is “Peter’s Law #29.”
It’s not often that I add a new law… But after a new friend Tom Bilyeu (CEO, Quest Nutrition) told me the advice his dad gave him, it was so powerful, I’ve added it as #29 (with full credit to Tom’s dad).
Peter’s Law #29: “Find something you would die for, and live for it.”
(You can download a copy of #1 – #28 here: Peter’s Laws).
Ultimately, it’s about creating a life worth living – what wakes you up in the morning and gets you excited.
Next Step: Deep Research
Once you know what you want to live for – it’s time to become knowledgeable about the subject matter.
It’s certainly helpful if you already know the field. If you don’t, here’s a plan:
Taking Action – Impacting the World
Now it’s time to take action, to make things happen. This is something I talk about in much greater depth in my executive mastermind group called Abundance 360 (apply here), but there are many ways to “make things happen.”