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The Man Behind Trump’s Facebook Juggernaut

Brad Parscale

By Andrew Marantz (original source The New Yorker) 

“In September, at a resort hotel in the Coachella Valley, the California Republican Party held its fall convention. Brad Parscale—forty-four, six feet eight, balding, prolifically bearded—walked onstage in shirtsleeves and tilted the microphone upward, mumbling a self-deprecating joke about being ‘awkwardly tall.’ Parscale has lived in a red county in California and a blue county in Texas, and he now splits his time between Washington, D.C., and two luxury properties in South Florida, yet he still speaks with the neutral accent of Topeka, Kansas, where he grew up. He was one of the top staffers on Donald Trump’s 2016 campaign. ‘I was the digital-media director,’ he said. ‘So, yes, all that crazy Facebook stuff was my idea.’ Other former Trump-campaign officials fill their calendars with paid speaking gigs, padding their remarks with jingoistic platitudes or rapturous accounts of Trump’s improbable victory. Parscale appears in public less often. When he does, he gets to the point.”

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