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The Secret To Capturing People’s Attention In The Informational Age, According To Science

Ben Parr

By Lecia Bushak (original source Medical Daily)

“In the age of information, companies vie for people’s attention — media corporations like HBO or NBC tailor new TV shows to millennials; tech startups design products and apps that will garner long-term devotion (and investment of money). Everyone wants your attention, and it turns out there’s a specific way to capture it.

In a new video, writer and entrepreneur Ben Parr, the author of Captivology: The Science of Capturing People’s Attention, explains the best way to capture an audience’s attention.”

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