B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. A Visiting Scholar with the Design Lab at MIT, Pine co-founded Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
Pine and his partner James H. Gilmore penned the popular Authenticity: What Consumers Really Want, recognizing that in a world of increasingly paid-for experiences, people no longer accept "the fake from the phony," but want "the real from the genuine." It was named one of the Top Ten Business Books of the Year by Amazon.com and featured in TIME Magazine as one of "10 Ideas That Are Changing the World." The book follows their best-selling The Experience Economy: Work Is Theatre & Every Business a Stage, which illustrates the growing urgency of businesses to embrace theatre as an operating model to stage unique customer experiences.