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B. Joseph Pine

Distinguished Business Visionary and Management Advisor; Co-Founder, Strategic Horizons LLP

Travels From:
Minnesota
Fee Range:
$15,000 - $25,000

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. A Visiting Scholar with the Design Lab at MIT, Pine co-founded Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

Pine and his partner James H. Gilmore penned the popular Authenticity: What Consumers Really Want, recognizing that in a world of increasingly paid-for experiences, people no longer accept "the fake from the phony," but want "the real from the genuine." It was named one of the Top Ten Business Books of the Year by Amazon.com and featured in TIME Magazine as one of "10 Ideas That Are Changing the World." The book follows their best-selling The Experience Economy: Work Is Theatre & Every Business a Stage, which illustrates the growing urgency of businesses to embrace theatre as an operating model to stage unique customer experiences.

The most innovative companies are rapidly embracing a new paradigm of management – mass customization – which allows them the freedom to create greater individuality in their products and services at desirable prices. Based on Joe Pine’s pioneering 1993 book, Mass Customization: The New Frontier in Business Competition.


Customer Sacrifice is the gap between what customers settle for and what they want exactly. Pine will detail his model for rethinking the traditional metric of customer satisfaction and help the audience discover hidden opportunities for innovation and differentiation.


An unblushing look at the failure of traditional marketing and what will replace it. Pine will share real-world examples, unveil his insightful Location Hierarchy Model, and make the case for the emergence of a new executive – the Chief eXperience Officer (CXO).


A view of the competitive landscape through new lenses – going beyond goods and services to stage truly memorable experiences. Based on the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, Pine will review the basic tools and frameworks, share stories from many companies who have embraced this shift, and will highlight the impact on the audience’s industry.


In a world filled with ever more mediated and staged experiences – an increasingly unreal world – consumers are now making decisions based on how real they perceive various offerings to be. As a result, enterprises must become adept at rendering authenticity. Finding ways to tap into this emerging sensibility will become essential for success in the years and decades to come. These new ideas will truly help businesses discover who and what they are — and what they are not — and discover how best to portray that to customers.


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