Through his unique experience and access as a leading technology writer/prognosticator, venture capitalist, and Silicon Valley insider, Ben has coached dozens of young startups, as well as Fortune 500 corporations, on how to get attention for their products and services, and how to stay ahead of the curve. Ben was named one of the top ten tech journalists in the world by Say Media, and named to the Forbes 30 Under 30 list in 2012.
Ben's expertise in marketing, customer and user acquisition, viral products and garnering press attention has served his clients well as Co-Founder and Managing Partner of venture capital firm, DominateFund. This expertise, along with his passion and knowledge of behavioral economics, human culture, and technological and entrepreneurial trends are the reasons so many organizations and readers turn to him for advice and insight. As the former Co-Editor and Editor-at-Large of Mashable, Ben has written more than 2,400 articles on social media and technology, managed Mashable's editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg.
Ben's new book, Captivology: The Science of Capturing People's Attention, dives into the science of attention and why we pay attention to certain people, products, companies and ideas. In his fascinating and engaging talks, Ben shares with audiences many of these themes, and how they, too, can capture, retain, and capitalize on the attention they garner from their target markets.
The former editor of Mashable, Octane AI founder, and bestselling author of Captivology discusses the lessons he’s learned from his time with technology’s top entrepreneurs and execs – Mark Zuckerberg, Jack Dorsey, Elon Musk, Sheryl Sandberg, Super Mario creator Shigeru Miyamoto, and more. He pairs these lessons with his Captivology research for a unique look into the minds of the masters.
Bots – specifically chatbots and voicebots – have become one of the worlds most talked about technologies. Businesses are eagerly anticipating the potential of bots and AI, but have not yet figured them out. So how can you be creative and innovative with bots?
Captivology author, former Mashable editor and Octane AI founder Ben Parr discusses the potential of bots, the importance of having a messenger strategy, and the most effective ways businesses can engage with their customers. He discusses a new concept, conversational storytelling, and how businesses can use it to connect with consumers and unlock the creative potential of AI.
In his signature keynote, Captivology author Ben Parr vividly brings the science of attention to life and demonstrates how anyone can capture attention for their passions and ideas. Parr explains why attention is the currency of the modern world, and that the people and brands who know how to command it are the ones who succeed.
Harnessing his entertaining, humorous, and participatory presentation style, Parr takes a deep dive into the seven “Captivation Triggers” that drive attention, why these behavioral and psychological phenomena capture our attention, and – most important — offers practical advice for how anybody can utilize the Captivation Triggers in daily life. Whether his audience is a room of schoolteachers or advertising executives, Parr gets the message across: everyone has the power to captivate others.
Parr is happy to customize this keynote to maximize relevancy to your audience.
In this brand-centric, customizable keynote, Captivology author, Ben Parr, reveals the secret science of how to make any brand more captivating. Drawing from his extensive research in psychology and behavioral economics, Parr explains how brands can harness the power of the seven “Captivation Triggers” to create more attention for their product launches, drive more traction for their marketing campaigns, and increase long-term positive brand recognition.
Utilizing his signature presentation style – engaging, funny, participatory, and zero bullet points – Parr reveals the secrets to creating the most captivating brand possible.
Predicting technology trends is a multi-trillion dollar business – just ask Apple and Google. It’s the key to staying ahead of the competition. In this futuristic talk, Ben discusses the technologies that will change the landscape of human nature over the next 5, 10, 20 and 50 years. As an investor, journalist, author and Silicon Valley icon, Ben has unique insight and access to the technologies that are going to revolutionize computing, transportation, medicine, education and every aspect of our lives.
In this motivational talk, Ben inspires audiences to change the world by following the path of entrepreneurship. He draws from his experiences as an award-winning journalist (Co-Editor of Mashable), investor (Managing Partner, DominateFund), author (Captivology: The Science of Capturing People’s Attention), and entrepreneur to discuss the reality of what it takes to change the world, his experiences with entrepreneurs like Mark Zuckerberg and Steve Jobs, and his keys to entrepreneurial success.
Up to a 60 minute on-stage dialogue and open Q&A between Ben, the interviewer (which we would be happy to assist you in selecting), and your attendees. The interview format offers tremendous control over the content of the appearance and allows for a more unique and highly interactive experience for your attendees. Ben will answer any question that comes his way, including insights from his book Captivology, his experience as an award-winning journalist, and his insightful opinions on the future of technology, business, and media. We are available to assist with the interview format and content to help you create a dynamic and thought provoking event for your audience.
Ben – former Editor of Mashable — is a prolific interviewer and moderator, and well versed in a wide variety of topics, including: technology, marketing, behavioral economics, entrepreneurship, and many more. He has a keen ability to ask pointed questions, dig deep, keep things interesting – and flowing, and engage the audience.
- Captivology in Advertising
- Captivology for Students: How to Make Your Future Career More Captivating
- Captivology for the Self
- Captivology for Entertainers
- The Future of Media
- The Future of Technology: What to Expect in the Next 5, 10, 20 and 50 Years
- The Future of Entrepreneurship