Clyde Fessler is considered by many as the marketing guru behind the dramatic turnaround of Harley-Davidson. His strategy guided the company from the brink of bankruptcy to becoming one of the top performing firms on the New York Stock Exchange and one of the most recognized brands in the world.
In his 25 years with Harley-Davidson, Fessler held several different management positions, eventually retiring as Vice-President of Business Development. During his two-decade tenure, Fessler built profitable new business units, created new revenue streams, established revolutionary sales program and processes, generated brand awareness, affinity and loyalty and led significant sales growth in several divisions throughout the company. A man of vision, creativity and strategic thought, Clyde is now a highly sought-after speaker, exciting and educating audiences with his exceptional insight, extraordinary experience and energizing delivery.