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DeMaurice Smith

Executive Director, National Football League Players Association (NFLPA)

Travels From:
District Of Columbia
Fee Range:
$25,000 - $40,000


DeMaurice Smith was a unanimous choice when he was elected as the Executive Director of the National Football League Players Association (NFLPA).

Prior to joining the NFLPA, DeMaurice Smith was a trial lawyer and litigation partner in the Washington, D.C. offices of Latham & Watkins and Patton Boggs, serving as the chair of the firm’s government investigations and white-collar practice group. Smith previously served as Counsel to then-Deputy Attorney General Eric Holder in the U.S. Department of Justice before entering private practice. He spent ten collective years with the U.S. Attorney’s office and the Department of Justice, working on issues such as national security and prison construction. Smith has also represented Fortune 500 companies, and argued numerous cases before the U.S. Court of Appeals for the District of Columbia Circuit and the District of Columbia Court of Appeals.

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DeMaurice Fitzgerald Smith is the Executive Director of the National Football League Players' Association (NFLPA). He was reelected to his third three-year term in March 2015.

On August 4, 2011, Smith signed a 10-year Collective Bargaining Agreement with NFL management, leading the Players through the owners’ 132-day lockout. Smith and his team employed a novel multi-faceted strategy that combined a successful legal attack on the NFL’s lockout funds, a federal and local legislative agenda, creative use of social media and the unprecedented securing of the first employee anti-lockout insurance policy. The new CBA codifies new health and safety protocols for Players, achieved longer off-seasons, significantly reduces the amount of contact during practices, provides for unannounced inspections of training camps, creates the first compliance and accountability structure for NFL medical personnel, and provides the Players’ with their highest share of TV contract revenues in history.

Prior to his post at the NFLPA, Smith was an Assistant United States Attorney in the District of Columbia and was Counsel to then Deputy Attorney General Eric H. Holder, Jr. He was awarded the US Attorney’s Office highest honor for courtroom advocacy and the Department of Justice’s highest honor by US Attorney General Janet W. Reno. Smith served as a Partner in firms of Latham & Watkins, LLP and Patton Boggs, LLP, in Washington, D.C. where he represented corporations, boards of directors and senior executives in civil and criminal matters.

Smith has been awarded the Eleanor Roosevelt Human Rights Award, the Keeper of the Dream Award, by the Action Network Alliance, the City of Justice Award by the Los Angeles Alliance for a New Economy and was inducted into the Ohio Foundation of Independent Colleges’ Hall of Excellence. He serves on the Board of Directors for ULLICO; The Board of Directors for the US Congressional Award; the Board of Advisors for the Office for Access and Advancement for Public Black Universities; and as an Advisory Board Member of The Power of Diversity Mentorship Exchange Program. Smith Chairs the Annual Georgetown University Lombardi Comprehensive Cancer Center Fundraising Dinner, and has been named one of the top 10 most influential executives in sports.

As the unanimous choice when elected as the Executive Director of the National Football League Players Association (NFLPA), DeMaurice Smith has been an unprecedented and influential leader in the NFL. And with his past experience in litigation and ten collective years with the U.S. Attorney’s office and the Department of Justice, Smith is equipped with both the experience and mastery of rising to the occasion.


As with the NFL, Smith discusses the relation between a successful branding strategy and the inspiration within its team members. He delves into the process of creating and managing a truly innovative and successful brand. Audiences will walk away with strategies and key principles of brand management and  effective leadership skills that will help them shatter the norm, see challenges versus roadblocks, and inspire them to overcome adversity and succeed.