Bio
Frank Luntz is one of the most honored communication professionals in America today. "The Nostradamus of pollsters," said Sir David Frost, Time magazine named him one of "50 of America's most promising leaders aged 40 and under" and he is the "hottest pollster" in America according to the Boston Globe. Frank was named one of the four "Top Research Minds" by Business Week and was a winner of the coveted Washington Post "Crystal Ball" award for being the most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate, "When Frank Luntz invites you to talk to his focus group; you talk to his focus group."
Frank is the author of The New York Times best seller, Words that Work: It's Not What You Say it's What People Hear. The book explores the art and science of language creation, and was awarded the 2008 Audie Award for the best business information/educational audiobook of the year. His latest book, "What Americans Really Want " Really" addresses the private hopes, dreams and fears of the American people, and was nominated for the 2010 Audie Award for the year's best non-fiction audiobook. He has written about language for The Wall Street Journal, The New York Times, The Los Angeles Times, the Financial Times, The Times of London, and The Washington Post.
When he is not consulting, Dr. Luntz can often be found in front of a classroom. From 1989 until 1996, he was an Adjunct Professor at the University of Pennsylvania. He has also taught courses at Harvard and George Washington University.