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 Ian  Morrison, Ph.D Image

Ian Morrison, Ph.D

Preeminent Healthcare and Business Futurist; Co-Founder, Strategic Health Perspectives; President Emeritus, Institute for the Future

Travels From:
California
Fee Range:
$25,000 - $40,000

Dr. Ian Morrison is an internationally acclaimed author, consultant, and futurist specializing in long-term forecasting and planning in healthcare and the dynamic business environment. He combines solid research, astute analysis and incisive Scottish wit to help public and private organizations plan their profitable future.

Dr. Morrison is a founding partner in Strategic Health Perspectives (SHP), an innovative intelligence service that helps identify and explain current issues and emerging trends in the healthcare industry as well as provides actionable, strategic guidance to allow firms to foresee, prepare for and navigate change in a volatile environment. Dr. Morrison is also President Emeritus of the world-renown Institute for the Future (IFTF)based in Palo Alto, California, and Chair of IFTF's Health Advisory Panel.

Healthcare is in a constant state of change. Three major forces are shaping the future of healthcare. First is the current economic meltdown. Healthcare has been relatively unscathed so far, but it will not be immune. Second is the relentless pressure on healthcare to deliver value in terms of quality, reliability, and access at an affordable cost. Public and private payers will continue to demand higher performance from the delivery system and will use the tools of transparency, measurement, and reimbursement redesign to galvanize a major transformation in the delivery system. The economic environment only intensifies the quest for value.


The third major force is the once in a decade movement of health reform to expand coverage to all Americans and transform health care value. How will the Obama administration respond to a challenging economic environment and the pressure to reform healthcare? The industry is looking for a new direction and a new vision, but we fall prey to fads, as organizations are stretched thin by the roller coaster of change in management philosophy, reimbursement, and medical technology.


This presentation will focus on the political, economic, and strategic context of change in healthcare, describe the possible scenarios we face and examine how the various actors are preparing for the future. It will identify the leadership challenges and opportunities that lie ahead and will provide strategic insights on how organizations and individuals can flourish in the future.


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