James H. Gilmore literally wrote the book that spawned worldwide interest in experience design, customer experience management, and experiential marketing. He is co-author of The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough and companies must now offer experiences - memorable events that engage each customer in an inherently personal way. A bestseller and a revolutionary blueprint for corporate success, it was named one of the "100 Best Business Books of All Time" by 800 CEO Read.
Jim is Co-founder of Strategic Horizons LLP, where he is a "professional observer" sought by enterprises around the globe for his expertise in conceiving and designing new ways of adding value to their economic offerings. His ideas have been featured in numerous articles on business strategy and innovation for such publications as the Harvard Business Review, The Wall Street Journal, and Investors Business Daily among others. A compelling speaker, effective workshop facilitator and skilled executive coach, Jim provides Fortune 500 companies with the tools and techniques to stay on top in today's hyper-competitive marketplace.