Advertising Hall of Famer Linda Kaplan Thaler is responsible for some of America’s most famous, relevant and touching advertising campaigns in the industry, including the Aflac duck quack heard round the world and the daring “Yes, Yes, Yes” for Clairol Herbal Essences. Much of her work has become part of the American pop culture landscape. She has authored and composed jingles that are among the industry’s gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.”
She holds numerous Clio Awards and Cannes Lions for her ground-breaking advertising campaigns. Linda served as Chairman of Publicis Kaplan Thaler, a fully integrated advertising agency that was the U.S. flagship within the Publicis Worldwide Network. It’s blue-chip client roster included: P&G, Citi, Nestle, L’Oreal, Pfizer, and Wendy’s, to name a few.
Previously, Linda was CEO and Chief Creative Officer of the Kaplan Thaler Group, which she founded in 1997 and grew from a fledgling start-up to a company with over a billion dollars in billings. Linda has worked on several political campaigns, including the presidential runs for Clinton/Gore in 1992 and Hillary Clinton in 2008.
Today, Linda is a world renown motivational speaker and is President of Kaplan Thaler Productions. Linda is also a celebrated author and television personality. Her collaborations with coauthor Robin Koval have all become national bestsellers: Bang! Getting Your Message Heard in a Noisy World, The Power of Small, and The Power of Nice. Their newest best-seller, “GRIT to GREAT,” has been listed as one of the top business books for 2015.
Ms. Thaler is a familiar face in the media, having appeared on “The Apprentice,” “Good Morning America,” “The Today Show,” CNN and Fox News. Linda hosted the Oxygen television series “Making It Big,” as well being a judge on the Marc Burnett reality series, “Jingles.” Linda’s talents have earned her the prestigious Matrix Award, the Advertising Woman of the Year Award, the UJA’s Mac Dane Humanitarian Award, the Women’s Leadership Exchange’s Compass Award, and was named one of Advertising Age’s “Most Influential Women in Advertising.”
Linda has also won New York Women in Film and Television’s Muse Award, the first woman in advertising to receive this honor. A native New Yorker, Linda is a Phi Beta Kappa and Magna cum Laude graduate of CCNY, with a bachelor’s degree in psychology and a master’s degree in music. Linda currently sits on the Advisory Council for The Colin Powell School at CCNY and served as the 2010/2011 President of New York Women in Communications.
In her Grit to Great lectures, Linda Kaplan Thaler tackles a topic that is close to her heart, one she believes is the real secret to her own success and in the careers of so many people she knows and has met. New research proves that the real secret to success isn’t some rarefied “It” factor, it’s the “grit” factor. And each and every one of us can possess it.
Drawing on the latest research in positive psychology and personal success, as well as a cornucopia of stories and practical “how to” tips and exercises, Thaler discusses why those who develop and possess the character traits of grit (Guts, Resilience, Initiative and Tenacity) outperform individuals with genius IQ’s, virtuoso talent, unlimited financial resources or a private school education. Individuals with high grit quotient do better in school, work, the playing field, in relationships and life. Her message is relevant to a broad range of audiences from entry level employees and budding entrepreneurs to C-Suite executives. Her inspiring message is that grit is something we all can embrace and develop whether you are nine or ninety.
Linda Kaplan Thaler has moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. In her The Power of Nice lectures, through her own experiences and the stories of other people and businesses, she demonstrates why, contrary to conventional wisdom, nice people finish first.
Turning the well-known adage of “Nice Guys Finish Last” on its ear, “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.
Kaplan Thaler illustrates the surprising power of nice with an array of real-life examples from the business arena, as well as from her personal life, and presents a plan of action covering everything from creating a positive impression to sweetening the deal to turning enemies into allies.
Our smallest actions and gestures often have outsized impact on our biggest goals: Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch—whether with a client, customer, family member, or friend—speaks volumes to others about our talent, personality, and motivations. After all, if we can’t take care of the small details, how can we be counted on to deliver when it really matters?
In today’s challenging times, bigger isn’t always better. In fact, it’s often the baby steps that put us on the path to delivering a true competitive advantage. Kaplan Thaler shows how to get more of what you want with surprisingly less than you’d imagine.
Just like the original Big Bang, you need to create a universe within your company that’s always bubbling and percolating with disruptive and game changing ideas.
But how do you do that in a corporate, play it safe, culture? How do you foster an atmosphere where everyone feels empowered to offer up the out of the box solutions that every company needs right now?
Based on the tenets of Linda Kaplan Thaler’s bestselling book, “Bang! Getting Your Message Heard in a Noisy World,” Linda will touch on the most crucial elements of creating ideas that burst through the zeitgeist and leave an indelible mark on consumers.
As one of the few women ever to be inducted into America’s Advertising Hall of Fame, and the creator of some of the world’s most well known advertising, Linda will offer insights as to how your company can create Bang! ideas, such as:
Synthesizing our right brain and left brain muscles into “middle brain” thinking
Losing the rules
Moving the spotlight
Trusting your gut
Solving small problems