Mike London's first year as Virginia's head football coach was a whirlwind of activity. His energy and passion for the Cavalier program made an immediate impact, generating a newfound enthusiasm for Virginia football. The personable London worked tirelessly to build relationships with the University's faculty and staff, alumni and former players, fans and supporters and the region's high school coaches. He made dozens of appearances, spoke at clinics and was readily available to the media. He did not just wait for constituents to come to Virginia; he actively took the Cavalier program to the public. He quickly defined the culture for the football team by prescribing three basic tenets for his players:
1) Go to Class, 2) Show Class, and 3) Treat People with Dignity and Respect
His philosophy and the respect he has garnered from his players, students, coaches and peers earned him the title of ACC Coach of the Year 2011.