Michael Maslansky is one of corporate America's leading communications and research strategists.As CEO of Luntz, Maslansky Strategic Research, Michael advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on what to say, how to say it and, most importantly, why it matters. Clients from Pfizer to Shell to Microsoft to Starbucks turn to Michael to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences - but how they say it.
Michael's strategic analyses and presentations build on insights from his unique combination of expertise: battle-tested communications experience combined with a deep understanding of public opinion. As such, he's become one of the nation's leading experts on the impact of language and how the very words you choose create widely different reactions; not just intellectually but - far more important - emotionally.
It doesn’t matter how good people are as communicators, the fact of simply being inside an organization means that employees are – to a greater or lesser extent – insulated from their target audiences. Yet success or failure hinges on how messages work in the outside world. Be it a multi-million dollar advertising campaign, testimony before regulators or a press release or speech, if your message isn’t resonating with your audience, your efforts are being wasted.
In this presentation, Michael challenges corporate communicators to rethink their approach to messaging and communication. Complete with real-world examples and a set of rules for effective communication, Michael explains how he’s brought the skills, techniques and battle strategies of the political world into the world of corporate messaging. And he teaches your team how to apply those same skills to succeeding at their own work – whether they are salespeople, marketers, public relations pros, CEOs or HR managers.
From Pfizer to FedEx, Microsoft to McDonalds and News Corporation to NBC Universal, Michael has helped the biggest corporations learn how to effectively deliver their messages to the audiences they want to reach. And he can teach your company how to maximize the effectiveness of communicating with its audiences.
As an optional add-on for after the presentation, Michael can lead an interactive communications workshop with your team to help translate your own organizational priorities into concise messaging that will resonate with your customers or stakeholders.
Unless you are that unique and mythical organization with no communications challenges, there is most likely a quantifiable disconnect between the messages you are currently sending and what your audiences are hearing. In this extremely powerful presentation, Michael uses cutting-edge technology to show your group – in real time – exactly how people react to company communications. He demonstrates to your management, staff or even Board how this disconnect is currently impacting your success – and what you can do about it.
Conducting a live focus group in front of your team is by far the single most effective method of getting everyone on board. From ad testing to sales training, marketing and communications strategy to virtually any other interaction with customers or other stakeholders, when your group hears the feedback directly from your target audience’s lips, they understand it in a way not possible from a speech or presentation. And they are immediately on the side of changing what needs to be changed.
In this timely and topical presentation, Michael discusses the specific words and phrases that resonate most with Americans today and have the biggest impact on how we think – and feel. Using industry-appropriate examples and the latest research data, Michael explains how people react to language and how companies can harness its power.
This is not a presentation about what we think is on people’s minds. It reflects what ordinary Americans are telling us every day in focus groups and surveys. Through thousands of hours of intense direct response/focus group dial testing and hundreds of surveys, Michael has his fingers on the pulse of every major issue that matters to Americans today.
Armed with Michael’s insight and analysis, you and your organization will not only have a better understanding of the thoughts and feelings of the average American, you will know how to put the language of 21st century America to work in support of your goals.