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Ori Brafman

Leadership and Organizational Dynamics Expert; Multiple New York Times Best-Selling Author

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Ori Brafman is a multiple New York Times bestselling author. He specializes in organizational culture, employee engagement, business transformation, leadership, and emerging technologies. Brafman’s new bestselling book, Radical Inclusion: What the Post–9/11 World Should Have Taught Us About Leadership, co-authored with GEN(R) Martin Dempsey, argues that inclusion is no longer a “nice-to-have”, but a strategic imperative in today’s rapidly changing world. Brafman has advised all branches of the U.S. military, the Obama White House, the National Academy of Sciences, Google, Microsoft, Cisco, NATO, and YPO, among others.

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  •  Ori  Brafman
  •  Ori  Brafman
  •  Ori  Brafman
  •  Ori  Brafman

Ori Brafman is a multiple New York Times best-selling author. His new best seller, Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership, examines today’s leadership landscape and argues that inclusion is no longer a “nice-to-have” but a strategic imperative in the digital world.

Born in Israel and raised in Texas, Ori specializes in unique approaches to problem solving. His ideas have been implemented by the U.S. government, Google, Microsoft, Cisco, Intel, the Chicago Bulls, the San Francisco 49ers, Amazon, Facebook, Family Business Network, and PWC. He has advised all branches of the U.S. military, the Obama White House, and the Joint Chiefs of Staff. Since 2010 U.S. Army generals have been required to complete Ori’s leadership curriculum.

Ori is a Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business, where he lectures on improvisational leadership, data science, and artificial intelligence. He leads an intensive strategic broadening seminar between UC Berkeley and the U.S. Army and created a first-of-its-kind partnership between the Haas School of Business and the U.S. military’s National Defense University.

Ori’s media appearances include the New York Times, the Wall Street Journal, the Washington Post, CBS This Morning, Fox & Friends, MSNBC, Bloomberg TV, ABC News, Fox News, BBC, National Public Radio, CNBC, CNN, and C-SPAN. He has presented before audiences at Fortune 500 companies, the White House, the Association of Financial Professionals, the Organization of Nurse Executives, NATO, YPO, Stanford University Graduate School of Business, Harvard Business School, and others. His published books include Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership; The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations; Sway: The Irresistible Pull of Irrational Behavior; Click: The Forces Behind How We Fully Engage with People, Work, and Everything We Do; and The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success.

Ori is the founder of Starfish Leadership and a co-founder of the Fully Charged Institute, which combines Ori’s work with that of Tom Rath. The Institute focuses on leadership and well-being and helps organizations improve performance and gain competitive advantage in an era of new business models.

Ori holds a BA in Peace and Conflict Studies from UC Berkeley and an MBA from Stanford University’s Graduate School of Business.

Inclusion is no longer a “nice-to-have”; it’s a strategic imperative. In this presentation, Ori shares stories from his new best-selling book and beyond that bring to life the insightful and often amusing evidence that he and his Radical Inclusion co-author, former Chairman of the Joint Chiefs of Staff Gen.(R) Martin Dempsey, have nearly nothing in common—except a deep and unwavering belief that the hard problems we face in our businesses, at the national level, and internationally can be solved with better leadership.


Drawing on examples from business, academia, government, and the military, Ori will show:


▪ How the speed and accessibility of information create digital echoes that make facts vulnerable


▪ How the fear of losing control is pushing us toward exclusion and why leaders should develop an instinct for inclusion


▪ How to create networks of inclusion within the organization


▪ How to leverage inclusion to improve communication and gain better knowledge from all edges of the organization


▪ How to create ongoing processes to ensure inclusion continues to be leveraged toward organizational success


Ori provides audiences with engaging stories, practical takeaways, and the leadership tools necessary to address today’s real leadership challenges.


When you cut off the head of a spider, it dies. But when you cut off the arm of a starfish, it grows one back. In this classic presentation, Ori leads the audience back in time to demonstrate how throughout history, organizations operating without a central head win out over centralized ones.


Drawing on examples from the U.S. military to the Tea Party to Fortune 500 companies, Ori will show:


▪ How decentralized organizations act and make decisions with greater agility and adaptability


▪ How today’s business world is utilizing decentralization to increase effectiveness


▪ What proven, simple methods can be adopted to introduce decentralized networks within top-down structures


▪ How to create ongoing processes to ensure decentralization efforts continue over time and throughout the organization


Ori provides audiences with an understanding of how even the most hierarchical organizations can introduce pockets of decentralization for better business results. Audiences leave with the practical tools and takeaways necessary for creating decentralized networks within their organizations.


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