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Patrick Schwerdtfeger

Leading Authority on Global Business Trends; Author, Marketing Shortcuts for the Self-Employed

Travels From:
California
Fee Range:
$15,000 - $25,000

As a leading expert in technology trends and a recognized authority on global business trends,  Patrick’s work focuses on providing insights into the technological forces transforming businesses and industries around the world. As Founder of Trend Mastery, a strategic consulting agency, Patrick helps his clients identify ground-breaking business opportunities. Patrick was recently invited to speak at TEDx in Sacramento on the topic of Learned Intuition.

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Patrick Schwerdtfeger: Highlights

As a leading expert in technology trends and a recognized authority on global business trends, Patrick’s work focuses on providing insights into the technological forces driving the transformation of businesses around the world. As Founder of Trend Mastery, a strategic consulting agency, Patrick helps his clients identify ground-breaking business opportunities. Patrick was recently invited to speak at TEDx in Sacramento on the topic of Learned Intuition.

Author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley). Patrick's past books include Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

On average Patrick contributes to fifty innovation and leadership events across the United States and Canada as well as destinations in Mexico, the Caribbean, Europe and India.

Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work. Patrick’s expertise encompasses modern business trends and communication strategies. The intersection of these two explain the focus his books have on small business marketing and social media, but today’s mega trends directly impact communication channels for large corporations and governments as well.

Patrick was born in Vancouver, Canada, and received his Bachelor of Commerce (Marketing and Finance) from Carleton University in Ottawa (1993). Patrick now lives in the San Francisco Bay Area.

The explosion of big data technologies and the Internet of Things (IoT) have led to dramatic advancements in artificial intelligence and machine learning. These technologies are fueling innovation in predictive analytics, autonomous vehicles, virtual reality and countless other fields. Patrick has accumulated dozens of case histories and success stories in a variety of different industries, allowing him to explain the trends in a way that people understand. His technology keynotes don’t get into technical specifications. Instead, they highlight trends and strategies for executive and managerial audiences.


Bitcoin was the first application of blockchain protocol. Since 2009 when it was officially launched, the bitcoin blockchain has never been hacked. This distributed public ledger technology is now finding its way into hundreds of different applications. Its popularity is part of a larger trend from centralized to decentralized structures. Ironically, the industries that are most threatened by blockchain technology (banks, insurance companies and other financial services) are the ones investing in it most aggressively. Patrick explains the risks as well as the opportunities that today’s executives need to know.


Disruptive innovation destroys existing business models. That’s why it’s become so important for executives around the world. Technology is evolving along an exponential curve. Entire industries are collapsing as new (mostly digital) business models provide better outcomes for fewer dollars. Disruptive innovation generally comes from the edges of industries, not the center. It comes from ‘adjacent markets’, often catching executives by surprise. Patrick dissects the topic and leaves attendees with a series of questions they can use to spot possible threats and also opportunities within their business models.


Marketing has been forever changed by the Internet and social media, but online channels are converging with offline channels. The secret to successful marketing is to convey compelling stories on both online and offline channels simultaneously. This is done with (1) event-based ‘launch’ campaigns or (2) ongoing ‘drip’ campaigns. Patrick has dozens of fascinating and entertaining success stories for each strategy. His programs leave attendees inspired to revolutionize their businesses with cutting-edge marketing techniques.


Build a culture of innovation! Build a team of leaders! These are exciting times. The next ten years will be nothing like the last ten. That’s the primary message in Patrick’s ‘think bigger’ leadership program. By reviewing technology developments at a strategic level and identifying the trends tying them all together, the ‘think bigger’ program energizes attendees and gets them thinking more expansively about today’s opportunities and the leadership opportunity they have in exploiting them. Patrick’s ‘think bigger’ keynote is a great opening session to get your attendees thinking bigger right from the opening bell.


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