Tali Sharot

Part of our daily job as humans is to affect others; we guide our patients, advise our clients, teach our children and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? Turns out we systematically fall on to suboptimal habits when trying to change others’ beliefs and behaviors. Many of these instincts—from insisting the other is wrong to exerting control—are ineffective, because they are incompatible with how the mind operates. Tali Sharot, a leading behavioral neuroscientist and author of an upcoming book on influence, explains how an attempt to change will be successful only if it is well-matched with the seven core elements that govern how we think. She shows how each of these factors can either hinder or help an attempt to influence others in positive ways.

Happy people are more productive, healthier and more successful. New research shows that being happy significantly contributes to these positive outcomes. Take a pair of young siblings—one is happy and the other not so—revisit them in twenty years and you will likely find that the happier one has a better job, earns more and has stronger social bonds. The question then is – how do you increase happiness in your organization, community, family? In the last couple of decades scientists have made huge progress towards uncovering the answers. Working on the intersection of neuroscience, behavioral economics and psychology Tali Sharot has been part of this scientific revolution. In this talk she shares what we have learned. From creating anticipatory events to reducing inequality, what really matters for happiness may surprise you. The audience leaves not only with a deeper understanding of what drives well-being, but also with practical applications for enhancing it.

A major goal of managers and companies is to induce behavioral change. We want to influence the actions of our clients, employees, colleagues (and even our kids) in positive ways. But are we using the right tools? In this presentation Tali Sharot demonstrates that by relying on empirical findings from the behavioral sciences we are more likely to have an effect on peoples’ beliefs and actions. Tali uses her own cutting-edge science to highlight the power of providing positive information over tactics that involve scaring people into action. People are more likely to listen when you tell them how things can be better, rather than where the dangers lie. She explains how we can use innate human biases (such as the tendency to conform) in subtle ways to nudge people in the right direction, which biases are universal, and which differ with culture, gender and age.

What does the future hold? Every decision you make is guided by the answer to this question. We invest in a stock if we believe the value of its shares will rise, we accept a job offer if we believe the position will bring us satisfaction. Predictions are an integral part of every business decision from finance and security to entrepreneurship. How good are we at making these estimates? Turns out, there are systematic biases in how we view the future. In this talk Tali Sharot presents the most important one: our tendency to be overly optimistic. Optimism is a good thing; it makes people happy, productive, creative. Yet, it can also get us into trouble; lead to unnecessary risk taking, financial collapse and poor planning. In this talk, Tali shares her decade long research into the science of optimism; why we have it, how we can use its power to our advantage and protect ourselves from making the wrong decisions.