Zayda Rivera is the President and CEO of 3L Communiqué, a media company specializing in event production, public relations, marketing, social media campaigns and the creation of unforgettable experiences for corporations and non-profit organizations. With over 16 years of experience in the media industry, Rivera officially launched her company in 2016 in order to combine her public relations and journalism expertise into a one-stop shop.
Rivera successfully produced the National Association of Hispanic Journalists special events — Hall of Fame and Honors Luncheon, Latinas Reception, El Barrio Benefit Concert, and the Noche de Periodistas Journalism Awards Gala — in August 2016 for the organization’s annual convention, which was jointly hosted with the National Association of Black Journalists. In February 2017 she was honored to be the executive producer for the League of United Latin American Citizens (LULAC) 20th annual National Legislative Awards Gala in Washington, DC.
In an effort to give back and pave the way for young women of color to succeed in life, Rivera founded Sisters of the World, a non-profit aimed at pairing young women of color with mentors reflecting them in the respective careers they desire to pursue. She is currently teaching journalism to underrepresented children from 3rd - 6th grade.
Additionally, Rivera is the host and executive producer of Livin’ Americana, a show that highlights the achievements of Latinos from small towns and cities across the United States.
Over the course of her decorated career, the award-winning entertainment, lifestyle, and general news journalist has penned for publications, including the New York Daily News, Latina magazine, Refinery29, BET.com, Vivala.com, and FOX News Latino. She’s covered high profile stories like the Bill Cosby scandal and the terrorist attacks in Paris. Rivera has also interviewed celebrities like Carlos Santana, Gloria Estefan, Marc Anthony, Jennifer Lopez, Demi Lovato, Selena Gomez, Zoe Saldana, Gina Rodriguez, John Leguizamo, Rosie Perez, and the list goes on and on. She was also the night and weekend editor for Latina.com, web editor for the New York Daily News’ monthly Hispanic print and online magazine, Viva, editor in chief for Urban Latino magazine, and culture editor for The Ave Magazine. Additionally, Rivera was the “Gossip Goddess” for Connecticut’s #1 morning radio show, Chaz & AJ in the Morning.
Her public relations work includes account executive for the New York City based firm Arcos Communications, where she led multicultural accounts and represented talent such as Latin Grammy Award-winning Latin Jazz great Eddie Palmieri. She was also the east coast multicultural strategist for Los Angeles-based LAGRANT COMMUNICATION, where she was eventually promoted to director of the Hispanic Practice. Through her work at LAGRANT she implemented a partnership between her client, the Robert Wood Johnson Foundation (RWJF), and the National Association of Hispanic Journalists (NAHJ), in which she produced NAHJ regional conferences around the country as a way to gain maximum visibility for RWJF programs with Latino journalists. This work eventually led to Rivera producing the NAHJ special events in 2016.
Her accolades include, NV Magazine’s 2016 Mover and Shaker, Ser Padres Magazine’s Top Latina Executive Mom, Hispanic Public Relations Association Member of the Month, and Latina Magazine’s “Inspiring Young Latina.”
This dynamic Puerto Rican, who grew up in New London, CT, and has lived in Honolulu, Hawaii, Philadelphia, Pennsylvania, and currently resides in the New York City area, was always a go-getter. As a Communication Sciences major at the University of Connecticut, where she obtained a Bachelor of Arts degree, she was named Miss Latina UCONN in 1999, acting as Goodwill Ambassador for the Latino community on campus.
Her greatest achievement to date is her 10-year-old daughter Z’Maya Summer.