Zayda Rivera is the President and CEO of 3L Communiqué, a media company specializing in event production, public relations, marketing, social media campaigns and the creation of unforgettable experiences for corporations and non-profit organizations. With over 16 years of experience in the media industry, Rivera officially launched her company in 2016 in order to combine her public relations and journalism expertise into a one-stop shop.
Rivera successfully produced the National Association of Hispanic Journalists special events — Hall of Fame and Honors Luncheon, Latinas Reception, El Barrio Benefit Concert, and the Noche de Periodistas Journalism Awards Gala — in August 2016 for the organization’s annual convention, which was jointly hosted with the National Association of Black Journalists. In February 2017 she was honored to be the executive producer for the League of United Latin American Citizens (LULAC) 20th annual National Legislative Awards Gala in Washington, DC.
In an effort to give back and pave the way for young women of color to succeed in life, Rivera founded Sisters of the World, a non-profit aimed at pairing young women of color with mentors reflecting them in the respective careers they desire to pursue. She is currently teaching journalism to underrepresented children from 3rd - 6th grade.
Additionally, Rivera is the host and executive producer of Livin’ Americana, a show that highlights the achievements of Latinos from small towns and cities across the United States.
Over the course of her decorated career, the award-winning entertainment, lifestyle, and general news journalist has penned for publications, including the New York Daily News, Latina magazine, Refinery29, BET.com, Vivala.com, and FOX News Latino. She’s covered high profile stories like the Bill Cosby scandal and the terrorist attacks in Paris. Rivera has also interviewed celebrities like Carlos Santana, Gloria Estefan, Marc Anthony, Jennifer Lopez, Demi Lovato, Selena Gomez, Zoe Saldana, Gina Rodriguez, John Leguizamo, Rosie Perez, and the list goes on and on. She was also the night and weekend editor for Latina.com, web editor for the New York Daily News’ monthly Hispanic print and online magazine, Viva, editor in chief for Urban Latino magazine, and culture editor for The Ave Magazine. Additionally, Rivera was the “Gossip Goddess” for Connecticut’s #1 morning radio show, Chaz & AJ in the Morning.
Her public relations work includes account executive for the New York City based firm Arcos Communications, where she led multicultural accounts and represented talent such as Latin Grammy Award-winning Latin Jazz great Eddie Palmieri. She was also the east coast multicultural strategist for Los Angeles-based LAGRANT COMMUNICATION, where she was eventually promoted to director of the Hispanic Practice. Through her work at LAGRANT she implemented a partnership between her client, the Robert Wood Johnson Foundation (RWJF), and the National Association of Hispanic Journalists (NAHJ), in which she produced NAHJ regional conferences around the country as a way to gain maximum visibility for RWJF programs with Latino journalists. This work eventually led to Rivera producing the NAHJ special events in 2016.
Her accolades include, NV Magazine’s 2016 Mover and Shaker, Ser Padres Magazine’s Top Latina Executive Mom, Hispanic Public Relations Association Member of the Month, and Latina Magazine’s “Inspiring Young Latina.”
This dynamic Puerto Rican, who grew up in New London, CT, and has lived in Honolulu, Hawaii, Philadelphia, Pennsylvania, and currently resides in the New York City area, was always a go-getter. As a Communication Sciences major at the University of Connecticut, where she obtained a Bachelor of Arts degree, she was named Miss Latina UCONN in 1999, acting as Goodwill Ambassador for the Latino community on campus.
Her greatest achievement to date is her 10-year-old daughter Z’Maya Summer.
Women thought leaders of all ages are changing the world, little by little. Still, they’re paid less than their male counterparts for the same work, only account for a small percentage of executives in business, and continue to be challenged when trying to succeed in roles typically seen as something only a man could do. Yet, despite all these trials, young women account for the highest percentage of college graduates and new business owners. Women of color are especially impacted by these disparities, but are also enrolling in higher education and starting businesses at a higher rate than men and white women. Zayda Rivera, named one of the Top Latina Executive Moms by Ser Padres Magazine in 2016, is well informed on topics of work-life balance, returning to work and life after tragic situations like having a miscarriage or physical and sexual assualt, and discrimination, and offers insight on overcoming the barriers that block our success. She’s offered commentary on equal pay in Hollywood on MSNBC’s Changing America with Maria Teresa Kumar. She also hosted the National Association of Hispanic Journalists’ Latinas Reception during their annual convention in August 2016 alongside veteran journalists Univision’s Maria Elena Salinas and Latino USA’s Maria Hinojosa.
When children are raised in underserved communities they are often faced with challenges brought on by their surrounding environment. If a child lives in a crime-ridden, drug-filled, low income neighborhood they can become a product of that environment if they don’t have good role models to help them dream big. Zayda Rivera’s keen understanding of societal factors and their impact on disadvantaged youth has been utilized in raising awareness about these issues to individuals and communities that can help make a difference in young people’s lives. By uplifting young people and motivating them to believe they too can make a difference by formulating, organizing, and promoting change, Rivera has inspired them to see past the block or beyond the neighborhood they grew up in. From elementary, middle school and high school, to colleges and universities, Rivera has a deep understanding on how to connect with young people and motivate them to become the next leaders of our world.
For years, Zayda Rivera worked with the Robert Wood Johnson Foundation, the second largest health philanthropy in the country, to raise awareness about their programs aimed at reversing health issues that disproportionately impact communities of color. Through her work with the Foundation, Rivera focused on health issues impacting predominately African American and Latino communities, including childhood obesity, diabetes, and arthritis, to name a few. By understanding how societal conditions like food deserts and the lack of safe places to play can directly impact one’s health, Rivera is able to speak on ways to combat the issues through proven formulas and innovative methods. After all, the majority of the ailments disproportionately affecting African American and Latino communities are preventative.
As a survivor of domestic violence, Zayda Rivera was asked to share her story through an op-ed on Vivala.com in 2016. Her article, “I Walked Away From an Abusive Relationship and You Can Too” was read by thousands and the outcome was an outpouring of respect for having the courage to openly discuss a situation many domestic violence victims never share. Since the article was published, Rivera appeared on the popular podcast Morado Lens during Domestic Violence Month to continue discussing the topic and was invited to moderate the panel “Domestic Violence In The Media: The Stories Beyond the Bruise” sponsored by Mary Kay durning the National Association of Hispanic Journalists annual convention in Washington, DC.
Zayda Rivera worked with the Latino Commission on AIDS in the early 2000’s and returned to assist in the production of the non-profit’s annual fundraising event, Cielo Latino, in 2016 under the leadership of Arcos Communications. She’s moderated panels on HIV and AIDS in the Latino community and has penned countless articles about the impact on communities of color.
Before her journalism career kicked off, Zayda Rivera was a poet. It’s how she began her journey as a writer and performer. While performing at the University of Connecticut as an undergrad, Rivera blew the audience away with her piece “My Attack,” which touches on the struggle of youth to rise up from unfortunate societal circumstances. As lead singer of the pop trio, Gemz, in the early 2000’s, Rivera recorded her spoken word ode to unconditional love, “My Love,” on the group’s debut album. As a solo artist she was invited to tour colleges and universities in the east coast like Ferdona University and the University of New Hampshire with a group of New York City poets. She went on to host and co-produce variety showcases “Third Eye Sundays” and “First Vibe Saturdays” in New York City, giving independent artists a place to express themselves. The stage and a mic is where Rivera finds her home. Sharing stories through rhythmic play is her forte. From politics and world issues to love and motivation, she finds the words to describe it in just the way you want to hear.
As the Latino population in the United States continues growing they are faced with unique struggles. The intersection of cultures causes a balancing act between being a proud American while still embracing their Latino heritage and traditions. U.S.-born Latinos, whose first language is English, may be ostracized by foreign-born Latinos, who speak Spanish fluently. Still, as a community, they face many of the same challenges with discrimination in the U.S.